Mass Effect Fans Park Truck Outside EA Headquarters, Calling for Franchise to Be Saved
Protests are continuing beyond the internet.
Electronic Arts shut down the BioWare studio and canceled development of a new Mass Effect game this year. Fans of the franchise oppose the decision and are trying to persuade the company’s leadership to reconsider. Some are posting comments on social media, while others are taking to the streets.
A recent protest used a truck instead of stationary billboards. It carried a poster calling on the company to save the Mass Effect franchise and a link to the activists’ website.
The organizers said:
WE’RE BACK ON THE STREETS. Together with Kala Elizabeth, we’re presenting our first mobile billboard, which is already outside the Electronic Arts and EA Sports headquarters.
Some fans have also returned to Mass Effect Legendary Edition and the original games. Some believe that if they show enough activity, Electronic Arts may notice a change in online metrics and reconsider its decision to cancel development of a new installment.
Source: iXBT.games
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