The NFL’s Los Angeles Rams are getting new neighbors. Adjacent to the football team’s SoFi stadium will be the new Performance Venue at Hollywood Park.
Hollywood Park, a nearly 300-acre sports and entertainment destination, and Live Nation have partnered in an exclusive multi-year booking agreement for its brand new 6,000-seat performance venue in Inglewood, California. The mixed-use area is being developed by Angeles Rams owner and chairman Stan Kroenke and will be adjacent to American Airlines Plaza.
“The Performance Venue at Hollywood Park is a sophisticated, intimate venue that will host a wide range of world-class events, including celebrated musicians, immersive entertainment, and close-knit community gatherings,” said SoFi Stadium and Hollywood Park’s senior vice president of programming and booking Christy Castillo Butcher in a release. “Hollywood Park is a true sports and entertainment destination, and our partnership with Live Nation will help us further our goal to deliver extraordinary entertainment to Angelenos and visitors across the globe.”
The Performance Venue at Hollywood Park is a 227,000 square foot, three-story indoor venue situated under the same roof canopy as SoFi Stadium and American Airlines Plaza. Equipped with its own three-bay loading dock, the theater can operate independently or in tandem with the stadium and plaza for larger events. With three levels of seating, the venue can be configured to house three different crowd capacities, creating an intimate setting for events at 3,400 and 4,400 or full capacity at 6,000 seats.
The new venue will compete with similarly sized venues in the city including the 5,900-seat Greek Theatre and the 7,000-seat Microsoft Theater.
Complete with a two-story Kaynemaile chandelier, the theater will feature six luxury boxes, a 1,200 square-foot premium back-of-house hospitality space, with adjacent dressing rooms, and a 3,500 square-foot private club with 140 premium seats. The venue has a skydeck and rigging capacity of 200,000 pounds and the farthest seat in the house only 164 feet away from the stage.
“We couldn’t be more thrilled to be the exclusive promoters of this incredibly dynamic venue coming alive in Los Angeles,” said Rich Best, Live Nation’s regional head of talent for California, in a release. “Alongside Hollywood Park, we plan to make this a must-visit live entertainment venue and we can’t wait to unveil what is in store for this unique space.”
The Performance Venue at Hollywood Park has already landed a handful of events including Caifanes, Los Angeles Azules, Black Pumas, and Devo in September. Next year, the venue is already scheduled to see performances from Marina and the Diamonds and Louis Tomlinson.
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