Lily Allen has launched a quirky line of USB flash drives preloaded with her album West End Girl — and the drives are modeled to resemble a certain adult novelty item, so they may not be the kind of merch you’d find on a family-friendly retail shelf.

On Dec. 3 Allen shared the new merchandise on her Instagram, posting a photo of herself holding one of the blue, polka-dotted devices. The merch drop went live via her store shortly after the announcement.

Her online shop lists the drives at $33.99 and notes that the item is a novelty USB intended for data storage only. The product page and the Instagram post include purchase links and further images for fans interested in the limited run.

The release arrives roughly six weeks after Allen issued West End Girl — her first full-length record in seven years. While Allen has said the album mixes imaginative storytelling with personal experience, listeners have largely interpreted many songs as reflecting the end of her marriage to actor David Harbour.

One track on the record, titled “Pussy Palace,” recounts a discovery of a partner’s secret stash of sexual paraphernalia and condoms, using the revelation to probe the relationship’s duplicity. Across the album Allen also explores themes of an open relationship gone wrong and the emotional fallout that followed.

Allen and Harbour were married for four years before their separation in February; Harbour has not publicly commented on material from the album. Speaking about the project to CBS Mornings in November, Allen described making West End Girl as a cathartic, non-commercial act that ultimately felt liberating.

Buy the USB from Allen’s store • See the Instagram announcement

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