Justin Bieber Holds His Own in Groovy “Bad Honey” Music Video

While most people set their drink aside before showing off their moves, Justin Bieber keeps his beverage in hand throughout the new video for “Bad Honey.”

Released on Oct. 7, the clip follows Bieber as he dances his way around a warm, intimate bar. Dressed in layered casualwear — a chunky beanie over a hoodie — he flashes a grin and croons between sips, projecting a relaxed, off-the-cuff energy.

The song finds him alternately promising affection and speaking his mind, trading straightforward hooks for laid-back, conversational lines that suit the video’s easygoing mood.

Directed by Rory Kramer, the visual matches the loose, free-spirited tone of Bieber’s recent Swag-era releases. Earlier videos from the two-album cycle have shown him unwinding in the studio (as in the “First Place” clip) and roaming festival grounds in the “Speed Demon” film; he is scheduled to headline Coachella in 2026.

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“Bad Honey” appears among 23 tracks on Swag II, which arrived in September about two months after the initial Swag release and debuted at No. 2 on the Billboard 200. Whereas the first volume leaned more toward mainstream pop, the sequel embraces richer R&B textures and a softer groove.

Bieber is already looking ahead to his festival commitments in the desert, announced in mid-September: he’s slated to perform on both Saturdays across the two-weekend event, sharing top-billing duties with artists such as Sabrina Carpenter and Karol G.

Watch the new “Bad Honey” video above.

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