Today (May 31), Coca-Cola launched the very first initial track to begin the 2nd period of COKE WORKSHOP. The worldwide songs system intends to produce ‘Real Magic’ in between a vibrant team of arising musicians from around the globe.
The launching track, “Be Who You Are (Real Magic),” is a party of the power of remaining real to on your own and also Coca-Cola touched GRAMMY acclaimed musician Jon Batiste to compose the track, which includes musicians NewPants, J.I.D., Camilo, and also Cat Burns.
When inquired about the brand-new solitary, Batiste stated, “I was influenced to produce an anthem that records the Real Magic that occurs when we integrate as our genuine selves.
First released in Pakistan in 2008 and also re-launched worldwide in May 2022, COKE workshop is back larger and also far better than ever. From May up until September, the program will certainly include brand-new track launches, live efficiencies, and also much more.
When inquired about his collaboration with Coca-Cola, Jon Batiste discussed, “I am proud to partner with Coke to share a message of encouragement and humanity with the world through my music. The Coke Studio platform does great at harnessing their global reach to bring artists of different cultures together in celebration of our cultural differences and the ultimate oneness of us all.”
In enhancement to the songs, Coca-Cola will certainly release its very first COKE workshop enhanced truth document shop on the COKE STUDIO™ Digital Hub. This will certainly include an immersive cd and also mobile electronic experience influenced by the “Be Who You Are (Real Magic)” video. This vibrant experience will certainly bring followers on a trip led by a character of Batiste, that will certainly lead individuals to pay attention to brand-new tunes, play games, and also enjoy unique web content.
Coca-Cola likewise introduced the various other musicians that will certainly be working together with COKE workshop this year.
2023 COKE WORKSHOP Collision Artists:
• Camilo (Colombia)
• NewPants (Korea)
• J.I.D (United States)
• Cat Burns (UK)
• Imagine Dragons (United States)
• Sam Smith (UK)
• Afroto (Egypt)
• Diljit Dosanjh (India)
• Evdeki Saat (Turkey)
• Inner City Youth Orchestra of Los Angeles (United States)
• Nasty C (South Africa)
• Jessie Reyez (United States)
• Shae Gill (Pakistan)
• Shreya Ghoshal (India)
• XIN LIU (China)
• Zack Tabudlo (Philippines)
The COKE workshop system is an area for real indeterminate production and also cooperation among arising and also developed songs musicians worldwide. Curated in cooperation with Universal Music Group, it uses the uncommon chance for musicians from around the globe to explore noises from various societies and also get to worldwide target markets. Stream the brand-new track “Be Who You Are (Real Magic)” and also remain tuned for much more from COKE WORKSHOP.
