Have a Baby for the Release of GTA 6 and Get a Free Copy

14 Feb at 20:25 Comment Views: 10

While many brands are overtly capitalizing on the GTA 6 hype through standard product tie-ins, others are adopting a more inventive—and slightly more intimate—approach to marketing.

In a cheeky Valentine’s Day campaign, the Norwegian tech retailer Komplett blanketed Oslo with posters announcing a highly unconventional challenge. Couples who welcome a newborn on November 19—the anticipated launch day of Grand Theft Auto VI—will be gifted a free copy of the game. With the calendar sitting exactly nine months and five days away from the big day, the timing is perfect for those looking to merge their family planning with their gaming aspirations. While parental leave would theoretically offer the ideal window to explore Leonida, whether a newborn actually permits any quality screen time is a different story entirely.

This unusual giveaway prompts a curious dilemma: what happens if Rockstar’s blockbuster faces yet another delay? It remains unclear whether the promotion is locked to the current date or if the eligibility window will shift in tandem with the release schedule.

The campaign caught the eye of Roger Clark, the voice behind Arthur Morgan in Red Dead Redemption 2, who shared his comedic perspective. He mused on the existential realization a child might face decades from now, discovering that their very existence was the result of a quest for a complimentary video game.

Imagine 20 years from now, some Norwegian dude knowing the only reason he exists is because his Dad wanted a free video game.

— Roger Clark (@rclark98) February 12, 2026

There would be a certain poetic irony if, by the time that child reaches adulthood, the gaming community is still deeply immersed in the same iteration of GTA Online.

Source: gta.com.ua

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