Gilbert Flores/Billboard
Justin Bieber’s milestone Coachella headlining debut proved to be a deeply personal family affair.
On Monday, Hailey Bieber offered fans a glimpse behind the curtain, sharing an Instagram carousel that captured the couple’s festival weekend. Among the highlights was a charming, candid detail: a “Bieberchella” temporary tattoo adorning the forearm of their 19-month-old son, Jack Blues Bieber.
“An incredibly special weekend,” Hailey wrote in the post. “The effort it took to reach this moment is something no one will fully grasp. I’m overwhelmed with gratitude for this beautiful life and so immensely proud. Let’s do it all again!”
The collection of photos begins with an intimate shot of Justin holding Jack—who was sporting an adorable pair of baby Birkenstocks. Subsequent videos show Hailey dancing during soundcheck as her husband rehearsed “Favorite Girl,” followed by clips of the parents dancing with Jack while Justin practiced “FIRST PLACE.” The slideshow concludes with a close-up of the commemorative “Bieberchella” tattoo on their son’s arm.
Hailey was front and center for Justin’s inaugural solo headlining performance on Saturday, April 11. During a poignant rendition of “Everything Hallelujah,” the festival livestream captured a sweet exchange: as Justin sang the lyrics, “Hailey, babe, hallelujah,” she blew him a kiss from the crowd. The tribute extended to their son, with Justin immediately adding, “Baby Jack, hallelujah.”
The weekend served as a showcase for the couple’s various ventures. Justin’s brand, SKYLRK, anchored a massive 10,000-square-foot oasis on the festival grounds, while Hailey’s skincare line, Rhode, made a high-profile return with its “Rhode World” pop-up, following the couple’s recent collaborative launch of the brand’s hydrocolloid patches.
While the pair has been careful to shield Jack’s face from the public eye, they have shared precious windows into their life as parents since his birth in August 2024. This included his appearance in promotional imagery for Justin’s Grammy-nominated album, SWAG, captured by photographer Renell Medrano.
Reflecting on their quiet family milestones, Hailey previously posted a heartwarming image of Jack wearing a miniature version of the iconic purple hoodie and white jacket Justin wore during his legendary My World Tour. Other recent updates have featured Jack playing with Rhode merchandise and watching his father’s 2011 documentary, Never Say Never, while perched on his lap.
Justin Bieber is set to return to the Coachella Main Stage for his weekend two headlining performance on Saturday, April 18.
His latest project, the two-part Swag album, garnered four Grammy nominations. The collection proved a massive success, with the first installment debuting at No. 1 on the Top Streaming Albums chart, while Swag II achieved a strong No. 2 debut on the Billboard Hot 100 following its release in September 2025.
