Country music standout Tucker Wetmore and high-energy dance duo Loud Luxury are joining forces with celebrity chef Guy Fieri to ignite the Bay Area for Super Bowl weekend. The stars will headline the fourth annual Guy’s Flavortown Tailgate Presented by SpotOn, a massive fusion of live music and elite culinary offerings.
The spectacle is scheduled for Sunday, Feb. 8, running from 11:30 a.m. to 3:30 p.m. PT at the Cow Palace in Daly City, California. While general admission to the event is completely free, fans looking for an elevated experience can purchase VIP tickets, which include an all-inclusive open bar and premium dining options.
“Heading into our fourth year, the Flavortown Tailgate has become a Big Game Weekend staple unlike any other,” Fieri remarked in a recent announcement. “We’re hosting the ultimate pre-game bash, and best of all, it’s accessible to everyone. It’s family-friendly, features incredible music, and is packed with top-tier food and drinks. There’s no better way to kick off Super Bowl Sunday.”
Attendees will have the opportunity to explore the Bay Area’s diverse culinary landscape through an immersive experience showcasing local eateries. Fieri has also handpicked a selection of favorites from his hit Food Network series, Diners, Drive-Ins and Dives, to satisfy hungry fans. Beyond the food, the event will feature interactive football-themed activations and custom craft cocktails.
Sustainability and community support remain central to the event’s mission. For the second consecutive year, the Food Recovery Network and Hellmann’s will serve as official partners to manage surplus food. During the 2025 event, this initiative successfully diverted enough food to provide 8,000 meals to those facing food insecurity.
Tucker Wetmore arrives at the event following a massive year, having secured two Top 2 hits on the Country Airplay charts with “Wind Up Missin’ You” and “3,2,1.” The artist, who has already seen four tracks land on the Billboard Hot 100, is preparing to launch his global Brunette World Tour this February, with dates spanning the U.S., U.K., and Europe. Joining him on the lineup is Loud Luxury, the multi-platinum duo behind global dance anthems like “Body” and “I’m Not Alright.”
Fans interested in attending the ultimate pre-game celebration can secure their spot by registering at guysflavortowntailgate.com.
