GTA’s publishers imagine they’re “undermonetising” you

Take-Two CEO Strauss Zelnick reckons his firm are “undermonetising” its clients relative to the remainder of the business, and “can do more” in terms of microtransactions.

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Zelnick was talking at a expertise convention yesterday (in the meantime, Take-Two had been asserting they’ve simply acquired the much-admired indie game, Kerbal Space Program). He emphasised the profitable margins on promoting digital content material, and mentioned “you can’t give stuff away for free in perpetuity. There’s no business model in that.”