Grupo Firme Headlines the Halftime Show for NFL Monday Night Football in Mexico City

Grupo Firme performs at Halftime during an NFL football game between the San Francisco 49ers and the Arizona Cardinals on Monday, November 21, 2022 in Mexico City, Mexico. (Ben Liebenberg/NFL)

Grupo Firme does at Halftime throughout an NFL football game in between the San Francisco 49ers as well as the Arizona Cardinals on Monday, November 21, 2022 in Mexico City,Mexico (Ben Liebenberg/ NFL)

Ben Liebenberg/ NFL


The surge of local Mexican songs got here on Monday at Estadio Azteca in Mexico City thanks to Grupo Firme, that headlined the halftime program for the NFL Monday Night Football game in which the San Francisco 49ers beat the Arizona Cardinals 38-10.

The return of the NFL to Mexico included a week-long party of satisfaction that goes beyond boundaries, in addition to the nexus in between Mexican society as well as American football with tasks concentrated on art, style, songs, as well as young people football. As component of the League’s “Por la Cultura” project, songs has actually been a prime focus of the NFL’s advertising and marketing method, starting the period with a J Balvin show as well as launching a Por La Cultura mixtape including Yandel, El Alfa, as well as Snow Tha Product to name a few. Latino football followers are the fastest-growing market for the NFL as well as an essential target market the organization is wanting to expand in the coming years.

Grupo Firme, developed in the north Mexican city of Tijuana, came to the supposed “Coloso de Santa Úrsula,” as the Estadio Azteca is additionally recognized, after a greatly effective visiting year, including their show at the Zócalo of Mexico City last September that amassed a target market of 280,000, a collection of discussions at Foro Sol, a significant sector additionally situated in the Mexican resources, as well as their major phase established at Coachella.

“This is an achievement in our career, we are going ‘at a steady pace’ as we say it. The truth is that we were not thinking to be part of an event as important as this beautiful night,” vocalist Eduin Caz informed Billboard Espa ñol. “It will be something historic, a different audience will know us. They will listen to us and we will give our best.”

The Latin Grammy as well as Latin Billboard Music Awards victors executed their hits “Ya supérame”, “El amor no fue para mi” as well as “Gracias,” for the 78,000 NFL followers present. This was the initial Monday Night Football game played in Mexico City considering that 2019, after a forced two-year break as a result of the Covid -19 pandemic. For the artists, the existence of the NFL in Mexico is an excellent possibility for 2 areas to recognize sporting activities as well as songs without language obstacles.

“Something that we have realized and that we are very grateful for is that the public and the people who listen to Grupo Firme are increasingly bicultural. We have already seen people who do not speak Spanish singing at our concerts. It is a blessing for us that this is growing and that opens the door to be at events like this”, stated vocalistJhonny Caz

Mexican vocalist Sof ía Reyes was picked this year to do the nationwide anthem ofMexico She energized the arena as quickly as she began singing the initial knowledgeable.

Nov 21, 2022; Mexico City, MEX; Sofía Reyes sings the Mexican national anthem prior to the game between the Arizona Cardinals and the San Francisco 49ers at Estadio Azteca. Mandatory Credit: Rob Schumacher-USA TODAY Sports

Nov 21, 2022; Mexico City, MEX; Sof ía Reyes sings the Mexican nationwide anthem before the game in between the Arizona Cardinals as well as the San Francisco 49ers atEstadio Azteca Mandatory Credit: Rob Schumacher- U.S.A. TODAY Sports

Rob Schumacher- U.S.A. TODAY Sports

“For me it is an honor to sing the Mexican national anthem and above all to sing it here in my country at an event like this. It’s crazy! I am happy and very grateful,” Reyes informed Billboard Espa ñol before the game.

On the American side, the Mexican-American vocalist Marisol Hern ández “La Marisoul”, from the music team La Santa Cecilia, carried out The Star-Spangled Banner, the United States National Anthem.

“This is my first time at the Estadio Azteca, singing the national anthem of the United States. I feel that my two worlds, my two countries, come together in a beautiful way and I can’t hide my feelings from this experience. For years at La Santa Cecilia we have tried to build musical bridges and I feel that tonight is a great example of this,” stated Hern ández.

The suit in Mexico was the 5th as well as last of the 2022 International Series, that included 3 games in London as well as, for the very first time, a game in Munich,Germany Musical efficiencies from the game at Estadio Azteca on November 21 st can be seen on Mundo NFL’s YouTube channel.



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