Electronic Arts has gained what must be the worst Guinness World Record.
The game writer has acquired the 2020 Guinness World Record for many downvoted Reddit remark following its controversial comment on Star Wars Battlefront 2’s lootboxes made to the location. This spectacular feat was spotted within the Guinness World Records by Reddit consumer -amsha-.
The remark acquired an unbelievable 667,821 downvotes and overtakes the second most downvoted remark by greater than 600,000 votes. It additionally, oddly, acquired 109 Reddit Gold awards.
“The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes,” wrote a member of the EA Community Team in response to a Reddit thread created by one Battlefront 2 participant who reportedly paid $80 in lootboxes solely to have the character of Darth Vader locked from them.
“As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch,” the submit continues. “Among other things, we’re looking at average per-player credit earn rates on a daily basis, and we’ll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay.”
EA’s remark turned the head of 2017’s lootbox fiasco. Loot bins, which gamers buy in-game to entry random supplies and Star Cards for courses and hero characters, have been one of many major strategies of advancing within the game. As such, many felt as if the development system was designed to encourage gamers to purchase their means up and a few additionally famous its relation to playing.
Both Sweden and Belgium have investigated whether loot boxes constitute gambling. Likewise, in 2019 representatives from EA and Fortnite met with the UK Parliament’s Digital, Culture, Media, and Sport Committee to discuss its randomized purchases – which EA described not as loot bins however quite “surprise mechanics”.
“We do agree with the UK gambling commission, the Australian gambling commission, and many other gambling commissions that they aren’t gambling, and we also disagree that there’s evidence that shows it leads to gambling,” mentioned EA’s VP of authorized and authorities affairs Kerry Hopkins. “Instead, we think it’s like many other products that people enjoy in a healthy way, and like the element of surprise.”
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