Apex Legends not too long ago launched amid a very good quantity of buzz from each media and influencers, the latter working carefully with EA in promoting partnerships.
The most excessive profile streamer on this planet, Tyler ‘Ninja’ Blevins, was among the many first wave of influencers to stream and tweet concerning the free-to-play battle royale title. According to a brand new Reuters report, he was paid round $1 million to take action – twice what he earned in a normal month around a year ago.
There’s no denying that Apex Legends is an effective game, however this amount of cash altering palms to advertise does elevate some questions on conflicts of curiosity. After all, many viewers go to streamers for his or her trustworthy impressions of a game, placing belief into them due to parasocial relationships constructed up through display time.
Ninja wasn’t the one influencer to advertise the game for EA, however his 13 million Twitch followers probably means he was the very best paid. Reuters says EA and Blevins refused to verify the quantity, which solely makes the scenario much less clear.