EA Apologizes and Removes In-Game UFC 4 Ads

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In case you missed it, EA received in a little bit of sizzling water with followers after including unskippable advertisements to sure sections of the not too long ago launched video game UFC 4. Specifically, an occasion of UFC 4 displaying advertisements for Season 2 of Amazon’s The Boys throughout a replay phase made the rounds and precipitated a stir. That stated, it appears as if EA has taken the extraordinarily destructive suggestions to coronary heart, and won’t be going this route once more.

“Earlier this week, the workforce turned on advert placements in EA SPORTS UFC 4 that appeared through the ‘Replay’ moments in gameplay,” an announcement on the problem from EA, shared to Reddit, reads. “This sort of promoting stock shouldn’t be new to the UFC franchise, although we now have usually reserved displaying advertisements to particular important menu tiles or Octagon emblem placement. It is abundantly clear out of your suggestions that integrating advertisements into the Replay and overlay expertise shouldn’t be welcome. The commercials have been disabled by the workforce and we apologize for any disruption to gameplay that gamers could have skilled. We understand that this could have been communicated with gamers forward of time and that’s on us. We need to be certain our gamers have the very best expertise enjoying EA SPORTS UFC 4, so advert integration within the Replay and overlay expertise won’t be reappearing sooner or later. Thank you to your continued suggestions on EA SPORTS UFC 4.”

Essentially, EA admits that this was the fallacious transfer and that the corporate will not be making the identical one once more. It’s worded in such a manner that it does not preclude EA from discovering different methods to surreptitiously insert in-game commercials, nevertheless, however contemplating that the advertisements from the replay gameplay appear to be gone for good, this seems like a win for everybody that complained about it.

EA Sports UFC 4, which is the complete identify for the title, is at the moment out there for PlayStation Four and Xbox One. You can take a look at all of our previous coverage of the latest and greatest UFC video game right here.

What do you consider the entire kerfuffle? Have you been enjoying UFC 4? Let us know within the feedback, or hit me up immediately on Twitter at @rollinbishop to speak all issues gaming!


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