Demi Lovato Launches Pride-Themed Face Mask Collaboration

Demi Lovato Launches Pride-Themed Face Mask Collaboration

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Demi Lovato has teamed up with Henry Masks for a special 2021 Pride collaboration. As part of the collab, Lovato helped design four reusable face masks — perfect for travel, concerts, festivals or everyday wear.

The Demi Lovato x HENRY four-pack includes three prints inspired by the colors of the trans flag and non-binary flag. There is also a purple mask with the non-binary flag featured on it. Each mask features Henry’s unique peaked shape, which makes it easier to breathe through and more comfortable to wear for long periods. The masks are also fully washable and reusable. Use the ear loops to wear it around your ears, or use the adjustable strap to tie the mask around your head. The four-pack retails for $49.50 and is available here.

As part of the collaboration, Lovato and Henry Masks are teaming up to donate 25% of proceeds from sales of this limited-edition pack to The Children’s Hospital of Los Angeles Center for Transyouth Health and Development. Henry Masks says the money will go towards supporting CHLA’s mission of helping young people and their families as they navigate their gender journey.

As for why they chose to work with Lovato, Henry Masks says, “Their story of triumph and perseverance inspires us all.”

Henry Masks also has their own line of Pride-themed face masks, available here. The four-pack features rainbow-hued motifs, with a fun take on the Rolling Stones’ iconic lips and tongue logo, plus a special mask with the message, “Love is Love.” Get Henry Masks’ Pride 4-Pack for $49.50 at HenryMasks.com.

Lovato’s collaboration with Henry Masks comes on the heels of their partnership with Talkspace, an online therapy platform that Lovato is helping to promote, in an effort to encourage young people to talk about mental health and depression.

 
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