Tomorrow sees the beginning of Gamescom 2019, the German public games present that’s often somewhat extra low-key and fewer marketing-y than E3. We’ve despatched a number of the gang on the market (together with two of our most treasured useful resource, Alices) to play and chat and report again, however a wee taster is coming tonight. Gamescom’s organisers have drafted Geoff Keighley (the fella behind the ghastly Game Awards) to host Opening Night Live, a livestreamed present with devchat, movies, and the promise of “world premiere content.” Look, it’ll doubtless present some cool stuff and have a number of cheeky bulletins. The stream begins at 7pm, so come on in.
The stream begins at 7pm UK time, which is 2pm Eastern, 11am Pacific, and 8pm CET. It’ll be two hours lengthy. The stream can be up on Twitch and Mixer.
Opening Night Live guarantees “an appearance by Hideo Kojima, and world premiere content on Death Stranding, Gears 5, Predator: Hunting Grounds, Call Of Duty Modern Warfare, Need For Speed Heat, Borderlands 3, and more to be announced.” I’ve heard whispers of a few of that extra, and it’s higher than something talked about by title there.
It is attention-grabbing to see Gamescom dip its toes into extra E3-y waters. Gamescom has kinda been seen as Europe’s E3 equal, with a good unfold of bulletins and issues extra aligned with European pursuits in PC gaming and deadpan simulators, however it’s nonetheless a public present moderately than mega-focused on the trade. While E3 is dropping steam as huge publishers and platforms begin operating their very own advertising and marketing occasions on their very own schedules (Sony notably skipped E3 this yr), mid-tier publishers nonetheless search the elevated publicity from being a part of one thing bigger. Gamescom bringing in Keighley along with his banal and uncritical chatter would possibly point out they’re extra fascinated about stepping up as such another.
I’ve learn that Opening Night Live is “bringing the industry together” in order that ought to be good. Long overdue, should you ask me. How fantastic it’ll be to wake in a united trade tomorrow.
Do see our web page of Gamescom 2019 streams for extra advertising and marketing blasts.
