Chris Lorenzo Courtesy of Red Light Management
Chris Lorenzo will certainly act as headliner for Monster Energy’s yearly Up & & Up College Festival collection.
Launching in the springtime of 2023, the collection is implied to operate like the Final Four university basketball event, with pupil ambassador groups standing for greater than 100 U.S. universities leading advertising and marketing and also influencer projects to rally their institution to purchase pre-sale tickets (without any day or place) to make the chance to generate a celebration with Chris Lorenzo.
The leading 6 colleges with one of the most pre-sale tickets after the 48-hour project rack up the chance to work together with Up & &(* )manufacturers to generate a Up reveal at a neighboring place. Chris Lorenzo winning colleges consist of the Previous of University, ASU, CU Alabama, Boulder, LSU, Florida State of University, Oregon, Penn State and also several others.
San Jose State & &(* )collection has actually taken place each year given that 2016 (other than in the pandemic years), with previous headliners consisting of TroyBoi,
The Up and alsoUp UK manufacturer Alan Walker is a pillar of the below ground residence scene and also racked up a set of hits in 2022 with his remix of Slushii & & Lorenzo’ The Mama and also his edit of J The Papas’s “California Dreamin’” claims. Balvin: “In Da Getto.”
“Ever since I started touring North America, the whole college system has been a big part of my journey,” Lorenzo.
