China is Total War: Three Kingdoms’ largest market

Total War: Three Kingdoms developer Creative Assembly has confirmed what many suspected: China is certainly the game’s largest market.

Total War: Three Kingdoms, in case you missed it, has been taking pictures up the Steam charts since launch. It not solely broke collection data by a major margin, the game even managed to assert Steam’s biggest launch in 2019 to date.

Total War games have all the time been well-liked however remained area of interest in comparison with shooters and the like, however Three Kingdoms is taking the collection into uncharted territory so far as recognition and gross sales.

For Creative Assembly, this shift was by no means sudden.

“We know that Total War has had a big following in China for a great many years. It’s just now that we’re starting to reach those guys with our products, and they’re putting money down and engaging with us much more,” chief product officer Rob Bartholomew instructed Games Industry.

“With Three Kingdoms, that Romance of the Three Kingdoms subject matter is obviously doing a lot to help us along with that.”

China is Total War: Three Kingdoms’ largest market

China particularly made up a big portion of the game’s pre-orders, in response to Bartholomew, with a few of these coming from gamers utterly new to the collection, motivated by the Three Kingdoms setting.

“China, in particular, has dramatically moved up through the market share rankings for our titles over the last four or five years,” Bartholomew revealed.

“We’re now at a point where China is absolutely the most major market for Three Kingdoms. And it’s definitely hovering around in that top six collection of territories that we have for all of our games that we’re selling at the moment.”

This development can also be partially boosted by Steam’s personal development in China and Korea, which is one motive the collection is sticking with Valve’s platform. “We tend to grow when Steam grows,” added Bartholomew.

You can learn the complete interview on the hyperlink above, or take a look at our reviews round-up.


 
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