BLACKPINK has officially ignited the countdown to their next musical era, unveiling a series of sophisticated concept teasers for their upcoming mini-album, DEADLINE. The new visuals offer BLINKs a glimpse into a refined and artistic chapter for the global superstars.
Stepping away from the vibrant pink aesthetics that defined their previous eras, members LISA, JENNIE, ROSÉ, and JISOO are draped in pristine white ensembles in four striking grayscale images released by YG Entertainment. The photography opts for an avant-garde approach, eschewing traditional portraits for evocative close-ups that highlight intricate textures, sleek updos, and sharp manicures, leaving much of their faces shrouded in mystery.
According to a press release from YG Entertainment, the teasers blend a “sensual black-and-white aesthetic with an irresistible aura.” The agency noted that the posters were designed to evoke the feeling of a “refined work of art,” making it nearly impossible for fans to look away.
The arrival of DEADLINE marks a significant milestone, serving as BLACKPINK’s first collective body of work in over three years. Following the massive success of their 2022 chart-topper Born Pink, the new project will feature a five-track lineup. This includes the lead single “JUMP,” which made its debut last July.
During a recent sit-down on the Call Her Daddy podcast, ROSÉ shared her thoughts on the group’s evolution and the synergy behind the new music. “This album represents our return after a year of individual exploration,” she explained, referencing the group’s 2024 hiatus to pursue solo ventures. “Coming back together to see what we could create after discovering our independent selves was a fascinating process. I’m incredibly proud of these songs.”
While the album release is the current focus, the quartet officially reclaimed their status as touring powerhouses last year. Their most recent world tour spanned 33 high-octane performances across 16 global cities. The journey began in Goyang, South Korea, and saw the group selling out stadiums across North America, Europe, and Asia before concluding with a final string of shows in Hong Kong this past January.
Explore the new concept posters for DEADLINE below:
