LAS VEGAS, NEVADA – NOVEMBER 17: Angela Alvarez approves the Best New Artist honor onstage throughout The 23rd Annual Latin Grammy Awards at Michelob ULTRA Arena on November 17, 2022 in Las Vegas,Nevada (Photo by Kevin Winter/Getty Images for The Latin Recording Academy) Kevin Winter/Getty Images forThe Latin Recording Academy
1800 Tequila has actually returned with one more version of its trademark web content collection, 1800 Seconds, showcasing arising musicians as well as commemorating their distinct preference within songs as well as the wider society. This year, 1800 Tequila is partnering with the Latin Recording Academy to highlight the candidates in the 23rd Annual Latin GRAMMY Awards Best New Artist classification. The included musicians consist of Pol Granch, Ángela Álvarez, Sofia Campos, Nicole Zignago, Silvana Estrada, Vale, Nab ález, Clarissa, as well as Cande yPaulo
This year’s overhauled 1800 Seconds program is a three-part video clip collection that brings songs followers as well as aiming musicians a behind the curtain appearance inside the procedure of getting ready for as well as participating in the Latin GRAMMY Awards as a candidate forBest New Artist Through meetings with the candidates, the video clip collection defines their beginnings as well as shows the value of their Best New Artist elections to their jobs as musicians. Each video clip, recording the enjoyment of every action of their Latin GRAMMY elections, exhibits the variety of histories, of each candidate, as well as the distinct music preferences they offer the Best New Artist classification.
Billboard asked Proximo Spirits Senior Vice President of Marketing Lander Otegui why 1800 Tequila was purchased the Best New Artist classification. “Our purpose for creating 1800 Seconds is to elevate emerging artists, so the Best New Artists category immediately drew our attention,” he stated. “As the most awarded tequila, 1800 Tequila puts a heavy emphasis on taste above all else – not just in tequila, but in music and beyond. Giving these new artists a platform like 1800 Seconds allows 1800 Tequila to apply their unparalleled taste to amplifying the future of Latin music.”
LAS VEGAS, NEVADA– NOVEMBER 15: Pol Granch participates in 2022 Best New Artist Showcase throughout the 23rd yearly Latin Grammy Awards on November 15, 2022 in Las Vegas,Nevada (Photo by David Becker/Getty Images for The Latin Recording Academy) Getty Images for The Latin Recor
Throughout the 23-year background of the Latin GRAMMYs, the Best New Artist candidates have actually made excellent payments to the improvement of their craft, as well as the development of the classification speaks with Latin songs’s rise of appeal around the globe. Since the classification’s beginning, we’ve seen the honor for Best New Artist experience significant development in appeal, while functioning as a launching pad to fame for not just the champion however additionally every various other musician chosen. While each musician wishes to win the respected title as well as earn the equipment, we’ve seen musicians like ROSALÍA, Sebasti án Yatra, as well as Rauw Alejandro still end up being worldwide super stars without winning the honor. This year’s team of candidates has actually been one of the most varied to day, including a large range of styles as well as ages.
The Latin Recording Academy’s Senior Director of Partnerships & & Client Solutions, Gerry Rojas, worked with the 1800 Seconds collection as executive manufacturer. When asked exactly how the Best New Artist classification has actually developed for many years, Rojas informed Billboard, “When you look at some of the biggest names driving notoriety in Latin music, many of them were Latin GRAMMY Best New Artist nominees and their trajectory is so inspiring and humbling to see how they support future Best New Artists.”
In the days leading up to the honor program, Billboard talked with a few of this year’s Best New Artist candidates; Sof ía Campos as well as Nicole Zignago, along with both champions, Silvana Estrada as well as Ángela Álvarez.
When Billboard asked Estrada her response to being chosen for Best New Artist, she stated, “I really didn’t expect it. There are people who expect it, in fact, they plan their entire year and don’t book shows in November because of the Latin GRAMMY. I had no idea, so this was overwhelming.”
After launching her very first task in 2017, Lo Sagrado, Estrada took virtually 5 years off from launching brand-new songs as well as concentrated on refining her noise. Billboard asked Estrada to share some recommendations for the future generation of aiming musicians. “For someone who is just starting out, you have to focus on the music first,” she stated.“It is very easy to get distracted. But if you have a good song, if you put a lot of effort and hard work into getting a solid project, if you have a song that moves you or a beat that makes you dance, you do it for the quality of the music, and everything else will follow.”
1800 Tequila puts a solid focus on the relevance of their purification procedure, comparable to an arising musician servicing their launching task. Greatness requires time, as well as the candidates for Best New Artist have actually been functioning relentlessly for this desire for several years. 1800 Seconds improves its objective of boosting arising artists by sharing their imaginative trips as well as desires, informing their tales in higher deepness as well as to a bigger target market than in the past. Check out the 1800 Seconds collection right here, as well as watch on this year’s Latin GRAMMY Best New Artist candidates.
Source: billboard.com
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