Activision engaged on methods to maintain Call of Duty gamers sticking round for longer, beginning with this 12 months’s game

Call of Duty games sometimes prime the charts, and generate more cash than most games launched in the identical 12 months.

But, as a result of Activision places out a brand new Call of Duty game yearly, participant engagement sometimes drops off following the primary three months after launch. This has been the case for each game within the collection, although Black Ops four fared higher in that regard.

During Activision Blizzard’s Q1 2019 earnings name, firm president and COO Collister Johnson mentioned that this 12 months’s Call of Duty may simply be the one to crack the nut.

“We also recognise that we need to do even more to maintain the breadth of our Call of Duty player base beyond the launch quarters, and the Call of Duty team is hard at work on that for this fall’s big content release – excitement for which is incredibly high around the organisation,” Johnson informed buyers.

The COO mentioned each launch, and post-launch content material for the game will carry “game-changing experiences”, however wouldn’t elaborate additional. Unsurprisingly, Activision belives this 12 months’s Call of Duty is its largest launch in 2019, reiterating that pleasure internally is off the charts.

On the decision, Activision confirmed that the game will probably be revealed earlier than the tip of the second monetary quarter, which means by June 30. Call of Duty games sometimes get their very own reveal event in May forward of E3.

This could be the case this 12 months as properly, although Activision may all the time host an E3-adjacent occasion particularly for Call of Duty.

More broadly; for all their pleasure concerning the game, Activision executives have been surprisingly coy about this 12 months’s Call of Duty, revealing fewer particulars than they sometimes do at these occasions.

They did, nonetheless, stress that it’s going to develop into clear why the corporate is very enthusiastic about this 12 months’s Call of Duty when the game is revealed. Rumour has it that it’s a Modern Warfare sequel, which will surely clarify the keenness.