J-pop band Official HIGE DANdism shared the new music video accompanying “Apoptosis,” the lead track from their new album Editorial, which dropped Aug. 18.
The “Apoptosis” video was directed by Takuto Shimpo, who has worked on many of the four-man band’s previous visual projects. The music video consists of narratives capturing the moments of happiness of three generations depicted through ensemble dramas, interlaced with footage of the members performing.
Released digitally on Aug. 11, “Apoptosis” is currently being featured on Apple Music Japan’s campaign for Spatial Audio and debuted at No. 23 on the latest Billboard Japan Hot 100 chart, dated Aug. 9 to 15, powered by downloads and radio airplay.
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