Prepare for an explosive fusion of rhythm and rivalry during Super Bowl weekend. Teddy Swims and Luke Combs are officially set to headline the EA Sports Presents Madden Bowl, an exclusive reveal confirmed by Billboard. This high-octane event, which also features performances by Stephen Wilson Jr., Gavin Adcock, and rapper LaRussell, will take place on February 6 at the Chase Center in San Francisco.
“This past year has been an absolute whirlwind, and bringing that momentum to the Chase Center for the Madden Bowl is a massive milestone,” Swims shared with Billboard. “Football, the Super Bowl, and Madden are cultural pillars that unite people, and music is the heartbeat of that experience. EA Sports has curated a phenomenal roster, and I’m ready to leave it all on that stage.”
For country titan Luke Combs, who recently unveiled his latest album The Way I Am, the partnership is personal. “I’ve been a die-hard Panthers fan since day one, so Madden has been a constant in my life. It’s even our go-to pastime while we’re out on tour,” Combs remarked. “It’s an honor to be part of the Madden Bowl. I’m still holding out hope that my Panthers might just be playing in the big game while I’m in town.” (Currently, Combs’ Carolina Panthers are battling for the lead in the NFC South with an 8-9 record.)
The festivities begin at 7 p.m. PT with a star-studded “Blue Carpet” hosted by New York Giants quarterback Jameis Winston and celebrated sports media personality Kay Adams. Fans worldwide can tune in via EA Sports’ social platforms to witness the arrival of legends from the worlds of gaming, music, and professional sports. The digital experience will be further amplified by popular Twitch streamer Sketch, who will host a live broadcast featuring top athletes facing off in Madden NFL 26.
“With Super Bowl LX taking place right in the backyard of our global headquarters, this feels like a home-turf celebration for us,” stated John Reseburg, VP of Marketing, Partnerships, and Communications at EA Sports. “This is our most ambitious presence to date. The Madden Bowl sits at the epicenter of football culture—honoring the fans, athletes, and artists who define the sport. We are excited to bring an unparalleled show to the Bay Area.”
The Madden Bowl has a storied history of hosting heavyweight talent during the NFL’s championship week. The 2026 roster follows a 2025 lineup that featured Jelly Roll and Chris Stapleton, and a 2024 showcase headlined by Green Day and Big Boi.
Super Bowl 60 is scheduled to kick off on February 8 at Levi’s Stadium in Santa Clara, California.
