While Take-Two is the primary main writer to decide to a $70 worth for considered one of its next-gen games, the corporate now says this received’t essentially apply to the whole lot.
As a part of Take-Two‘s post-earnings call, where the publisher announced a record Q1 and strong revenue from its online games, the company was asked about its decision to price NBA 2K21 $70 on PS5 and Xbox Series X.
CEO Strauss Zelnick explained that while it believes the price hike is long overdue, it doesn’t need to decide to $70 as the bottom worth for all its games going ahead. Prices, in accordance with Zelnick, are set on a game-by-game foundation.
“I would just observe there hasn’t been a frontline price increase for a very long time although costs have increased significantly,” Zelnick advised traders.
“But most importantly we believe we’re delivering the highest-quality titles in the business and consumers are staying more engaged than ever. Games have extraordinary playability and replayability and they offer many, many hours of entertainment. We think it’s a great value. It does rely on our continuing to deliver amazing experiences and that’s our strategy and our goal.”
In an interview with Games Industry forward of the earnings reveal, Zelnick clarified that this isn’t a coordinated transfer by all publishers, solely that it’s one which is sensible for Take-Two.
“Obviously, we don’t speak for the industry and the industry naturally does not coordinate on these matters, to say the very least,” he mentioned.
“And from our point of view, it’s an extremely modest price change given that prices haven’t changed for a very long time.”
Indeed, no different writer has but to decide to $70. Ubisoft, as an example, confirmed that – at least for now – its 2020 next-gen games will cost the standard $60. With that mentioned, experiences point out that some are already considering raising the price to $70.
Take-Two’s place on that is important not solely as a result of it instructions a few of the greatest franchises in gaming, but additionally as a result of it owns a number of publishing labels of various sizes. In different phrases, it has the attain and energy to normalise $70 as the brand new normal.
