Spotify Is Testing Adding Personalized Song Picks to Curated Playlists

Select customers will see mid-tier playlists, reminiscent of Beast Mode and Chill Hits, personalized to higher match their listening preferences.

This week Spotify started testing including personalised music choices to its editor-curated playlists.

The new perform will work with algorithmic music choices equally to Discover Weekly or Release Radar playlists, serving to tailor the editorial playlists to make them extra curated to customers primarily based on private style.

It seems the Beast Mode, Chill Hits, Dance Party and Metal Ballads are all getting used to check the perform, amongst different style, decade or temper playlists. It is just being examined with choose customers and won’t be used on the preferred playlists, reminiscent of Today’s Top Hits and RapCaviar.

“We are all the time testing new methods to create higher listening experiences for extra customers, whereas additionally discovering methods for customers to find extra music,” mentioned a Spotify spokesperson in an announcement.

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