Commissioner Roger Goodell sat down with CBS Mornings this week to share his ideas on a few of the most urgent present affairs within the NFL — so, sure, which means he needed to discuss Taylor Swift.
In his Wednesday (Nov. 22) interview with host the present’s co-host Nate Burleson, Goodell mentioned that he was pleased to see the romance between the pop star and Kansas City Chiefs tight finish Travis Kelce going so effectively. “Listen, they’re happy,” he mentioned. “They seem to be enjoying their relationship, that’s great in and of itself. But it has connected more fans of Taylor’s and more fans of the NFL in some way to see that now they have a connection to our game.”
Continuing, the commissioner added that the pairing has actually introduced a a lot wider fanbase to the NFL. “Taylor, she’s an unbelievable artist, obviously Travis is an unbelievable player,” he mentioned. “I think it’s great for the league to have that kind of attention. We welcome it.”
Viewership of NFL games — significantly these involving the Kansas City Chiefs — is booming due to the pop star’s romance with Kelce and her ensuing attendance at games. In truth, the Chiefs’ Monday evening (Nov. 20) showdown with the Philadelphia Eagles, house to Travis’ older brother Jason, was the most-viewed Monday evening soccer game in 27 years.
Some sports activities followers, nonetheless, have criticized the NFL for its Swift-centric protection as of late, and even Travis himself admitted final month that the community was “overdoing it a little bit.” Soon after, the NFL defended its deal with Swift’s involvement via a statement: “The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real time,” it learn. “It’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport.”
See Goodell’s full CBS Mornings interview above.