In order to reassure the group, Eric Lampel, Head of Global Marketing at Sony Interactive Entertainment, spoke proper at GamesIndustry. And his phrases are very clear: “We will likely be launching the PS5 this yr – it will likely be – and we are going to do every part to convey the joy and magic of a launch.”, he declares with confidence.
“We are dedicated. It’s an actual problem, however our gamers anticipate rather a lot from us. It’s an opportunity to rejoice the launch of a brand new technology “, he provides later. Rest assured, due to this fact, the PS5 will likely be launched on time in 2020 : now we simply need to know when precisely … and at what value.
We recall that yesterday, Sony unveiled the very first video ad machine, signifying a serious advance in advertising and marketing communication. Things lastly obtained to maneuver significantly.