According to a research carried out in Japan, extra folks recognise Pokemon than Mario.
The Japan Research Center, a non-public analysis agency within the nation, has carried out a research to determine essentially the most recognisable company characters. The survey contains every thing from KFC and McDonald’s, to company mascots and even video game characters.
More particularly, individuals the place surveyed on 5 game characters. Pokemon ranked the best in model recognition and beneficial impression, with Super Mario Bros. behind it, and Dragon Quest after that.
When damaged down, the report notes that Pokemon solely has a recognition fee of 12% total, regardless of being on the high. Both Pokemon and Super Mario Bros. mixed have a recognition fee of over 80%, however a beneath 10% beneficial fee.
The survey was carried out in October with 1,200 folks nationwide aged between 15 and 79 years-old. You can see the full survey [PDF] on the hyperlink, or the findings on the NRC website.
