Pitchfork has named Puja Patel editor-in-chief, liable for the 23-year-old model’s editorial content material throughout all platforms and occasions. The former Spin EIC begins her new position on Oct. 15, changing founder Ryan Schreiber, who stayed on within the high editorial job following Pitchfork’s sale to Condé Nast in October 2015.
“Puja is a extremely revered and revolutionary editor who has spent her profession protecting the music business,” stated Schreiber, who will stay as a strategic advisor and contribute to tasks, occasions and different alternatives. “We count on that she is going to carry new views and concepts to Pitchfork’s extremely gifted editorial staff. I’m assured she is going to assist additional solidify Pitchfork’s standing as probably the most esteemed music model within the business.”
Pitchfork is coming off one other profitable music competition in July, which has seen attendance develop by greater than 10,000 over the previous 5 years. Traffic to its web site of reports, evaluations and deep-dive options is up 65 % year-over-year, in accordance with comScore, and it not too long ago additional dedicated itself to enhanced hip-hop protection with the launch of a brand new vertical to the style, referred to as Levels.
Billboard has additionally discovered that Pitchfork’s managing editor Matthew Schnipper, will probably be elevated to govt editor, changing Mark Richardson, who left final month.
Patel first joined Spin in late 2013 as an affiliate editor, earlier than departing for senior positions at Wondering Sound (RIP) and Deadspin. She rejoined Spin in September 2016 as high editor of the digital-only music journal, the place she elevated its viewers by 14 % in her first 12 months. Over the course of her profession, Patel’s has contributed writing to MTV, the Village Voice, Rolling Stone, The Washington Post, VICE and Fader, amongst others.
“I’m honored to be becoming a member of Pitchfork as editor-in-chief,” stated Patel. “As a faithful reader of the publication for over a decade, I’ve lengthy admired the location’s considerate, in-depth writing and clear dedication to discovery and style. Ryan has constructed Pitchfork right into a particular place for music obsessives with wide-ranging curiosity, and I’m so excited to helm and develop on that imaginative and prescient within the coming months.”
