Celebrating Peace Day (Sept. 21), non-profit group Peace One Day teamed up with iHeartRadio and 23andMe for a marketing campaign launched on Saturday (Sept. 22) that includes a heartfelt brief movie with celebrities like Carrie Underwood, Mariah Carey, Mike Posner, Nick Jonas, DJ Khaled and plenty of extra.
The marketing campaign’s important objective is to encourage individuals to return collectively as one for peace. In the video, the celebs share how everybody — no matter their variations –experiences happiness, unhappiness, laughter and gloom.
“Each particular person round you is genetically 99.5% identical to you,” Nick Jonas explains, whereas Sam Smith notes, “We are all linked.”
In an try and reward one another with understanding, tolerance and kindness, Peace One Day focuses on the emotional message that we’re all 100% human and as an alternative of specializing in the .5% that separates us, we must always have a good time how linked all of us are — treating everybody like we might our circle of relatives.
Taking it to Twitter to share the campaign, Peace One Day posted the video together with the caption: “Check out this unimaginable movie, launched on #PeaceDay on the #IHeartFestival, partnering with @iHeartRadio and @23andMe. Written by @PeaceOneDay Ambassador @MikePosner.”
Watch the touching marketing campaign video beneath.
