Jered Eames is the frontman of Threatin, the Los Angeles steel band that gained notoriety for reserving a European tour that no person attended. Eames had booked the venues after he created a veneer of credibility: He made up his administration crew, his file label, and his PR agency. He even created music movies with pretend live performance footage and in addition faked press protection. The trek was understandably reduce quick when Eames’ plot was uncovered.
Jered Eames just lately mentioned the stunt in an interview with Rolling Stone. Now, in a brand new interview with Jessica Lussenhop for the BBC, Eames has revealed that, together with fabricating his band’s reputation, he might have additionally orchestrated its downfall. The Threatin story was unfold huge by MetalSucks and The New York Times on November 9 and 16, respectively. Eames has instructed the BBC, nevertheless, that he tipped off these publications (amongst many others, together with Pitchfork) a full week prior. Eames stated that, on November 2, he despatched emails to journalists with the topic line “URGENT: News tip” from a Gmail account belonging to the pretend title “E. Evieknowsit.” (Despite Eames’ claims, Pitchfork didn’t obtain emails from “E. Evieknowsit.”)
In the e-mail, Eames reportedly wrote, “The musician going by the name Threatin is a total fake. He faked a record label, booking agent, facebook likes, and an online fanbase to book a European tour. ZERO people are coming to the shows and it is clear that his entire operation is fake,” and, “Please don’t let this man fake his way to fame… Please Expose him.” He additionally pointed to the pretend web sites that he created, based on the BBC.
Discussing the “E. Evieknowsit” emails, Eames stated, “I manufactured my own destruction,” including, “My idea was, how am I going to fill these empty rooms? I’m going to fill them with eyes from the digital world. That was the objective from the beginning.” As the BBC notes, nevertheless, it’s unclear if Eames’ emails led to MetalSucks and The Times’ respective investigations.
Read Jered “Threatin” Eames’ full interview with Jessica Lussenhop at the BBC.
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