Lawrence Peryer will be a part of the ticket exchanges rising administration crew.
Ticketing firm Lyte has introduced the rent of Lawrence Peryer as head of enterprise and company improvement. Peryer will be a part of the ticketing-exchange platform in increasing Lyte’s dedication to outline a brand new class of dwell occasion ticketing.
Peryer most lately labored for Amazon as director of occasion and tickets the place he led the occasion enterprise with Amazon Tickets. Before becoming a member of Amazon, Peryer served as govt vp at Warner Music Group, the place he was answerable for constructing the worldwide Artist Services division, guaranteeing the operational excellence and industrial exploitation of the label group’s assorted direct-to-consumer actions, together with: fan and VIP ticketing, tour and retail merchandise, artist web sites and e-commerce, CRM and extra.
“LP’s complete profession has been about connecting followers on to the artists and experiences they love whereas additionally displaying rights holders and the trade at giant how you can construct scalable, worthwhile companies from these connections. The match with Lyte was simply there,” stated Lyte founder and CEO, Ant Taylor, in a launch.
Throughout his profession, Peryer has additionally held govt positions at Live Nation in addition to with quite a few music and leisure startups for the reason that early 1990s and has been on the forefront of digital advertising and marketing, fan engagement, and multi-rights artist offers whereas additionally producing on-line and broadcast programming, documentary movies and recorded music releases.
“We look forward to having LP here. He will accelerate our mission to help our industry partners recapture secondary market revenue, drive attendance for their events and super-serve fans,” Taylor added.
Since 2017, Lyte has signed-up over 300 companions to the platform, together with main festivals, occasion venues, artists and groups throughout North America. Lyte has powered ticket exchanges for A-list sports activities and leisure manufacturers, together with BottleRock Music Festival, Stagecoach Music Festival, Newport Folk Festival, University of Arkansas Athletics, Mumford & Sons and lots of extra.
