Justin Bieber Shares the ‘Bieber Family’ Values He and Hailey Are Teaching Their Son Jack

Justin and Hailey Bieber recently revealed the set of values they intend to raise their son, Jack Blues, by. In an Instagram post on Monday (Sept. 15), Justin shared a framed list titled “The Bieber Family” that outlines ten guiding principles the couple plans to live by.

The first tenet on the sheet reads, “We value Rest as Worship,” setting a tone that prioritizes recuperation and spiritual rhythm. The remainder of the list underscores longevity, sustainability and a service-minded outlook — including commitments to innovation, generosity and uplifting others so they feel empowered.

One entry highlights curiosity and forward motion: “We value innovation and moving the human experience forward,” while another emphasizes giving — offering time, respect and resources to those encountered along the way. The closing principle centers on the innate dignity of people: “We value human beings and believe in their dignity and eternal worth.”

The announcement follows Jack’s first birthday in August, when Hailey marked the milestone on Instagram with a loving tribute to their son. Both Hailey and Jack also briefly appeared in city billboard visuals used to promote Justin’s surprise releases this year.

Justin issued two surprise full-length releases under the Swag banner — the first arrived in July and a follow-up in September — his first albums since 2021’s Justice. The promotional campaign included intimate family visuals on billboards and other media tied to the albums’ releases. On one Swag cut, the singer references his wife and her Rhode line, celebrating her presence in his life and work.

Below is Justin’s Instagram post as shared on the platform.

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