Justin Bieber Goes All In on ‘Swag II’ – Stream It Now

In the early hours of Friday, September 3, Justin Bieber astonished fans by releasing his latest album, Swag II, with virtually no prior notice.

Arriving mere months after the inaugural Swag, the surprise drop was preceded by a series of luminous electronic billboards across major cities the night before. Departing from the original’s stark black-and-white portraiture of Bieber and his family, this sequel embraces a soft pink palette—visible both on the displays and across the star’s Instagram feed.

The first disc of Swag II delivers 23 fresh tracks, opening with the high-octane singles “Speed Demon,” “Better Man” and “Love Song.”

This unannounced release echoes the rollout of Swag, which similarly emerged with minimal fanfare after digital teasers earlier in the summer. Billboard had reported that Bieber was preparing a follow-up when the original debuted at No. 2 on the Billboard 200. While Swag leaned into R&B influences—yielding Hot 100 hits like “Daisies” and “First Place”—the new installment shifts toward a more vibrant pop sound.

Before embarking on the Swag series, the Canadian star had not released a full-length album since 2021’s Justice.

With the addition of Swag II, Bieber’s discography now spans eight studio albums—seven of which have peaked at No. 1 on the U.S. album chart—and he has secured eight Billboard Hot 100 chart-topping singles.

Stream Swag II below.

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