Havas, one of many largest international promoting and communication teams on the planet, primarily based in France, has joined forces with Republica, a prime U.S. unbiased multicultural company positioned in Miami — merely put (as famous on their web site): A brand new period begins.
Founded by chairman & CEO Jorge A. Plasencia and president Luis Casamayor in 2006 to handle the “seismic multicultural and digital revolution,” Republica’s mission is to construct enduring relationships between manufacturers and folks throughout a spectrum of cultures, traditions, and languages. Some of their model companions embody Walmart, Google, Toyota, Nielsen, and Universal Parks & Resorts.
In this new enterprise, Republica turns into Havas’ lead multicultural company accomplice within the U.S. and has been renamed Republica Havas. With its headquarters remaining in Miami, Republica Havas has enlargement plans to different key U.S. markets reminiscent of New York, Chicago, and Los Angeles.
Because of Plasencia’s lengthy ties to the music business –the labored for a few years as the general public relations director for Gloria and Emilio Estefan and stars like Shakira — Republica is predicted to work in a number of musical tasks.
The company will proceed to be led by Plasencia, Casamayor and their govt group, and sit underneath the route of Paul Marobella, chairman and CEO, Havas Creative, North America.
“Our mission as a inventive company is to ignite the companies of the manufacturers we work with via cultural relevance,” mentioned Marobella in a press assertion. “As such, it was necessary for us to search out the very best accomplice that doesn’t simply perceive multicultural advertising however is embedded within the material of various cultural communities in America — Republica is that accomplice.”
After making the lengthy and hard determination, because the founders penned on the official website, some of the thrilling elements of becoming a member of forces is the brand new development alternatives and plenty of advantages they may supply their workers.
“This is the proper partnership as a result of it permits us to proceed to do what we love, staying true to our tradition and our folks whereas with the ability to supply our deep multicultural experience to Havas’ many company companions,” Plasencia added within the press assertion.
