The launch window for GTA 6 could have been revealed by way of Take-Two’s advertising and marketing funds.
Rockstar mum or dad firm Take-Two has filed its annual 10-K forms with the US Securities and Exchange Commission (SEC). 10-Ok is basically a common overview of the corporate’s spend for the approaching years.
In this case, Take-Two famous an regular spike in its advertising and marketing funds in fiscal 12 months 2024. Take-Two expects to spend $89 million on advertising and marketing between April 2023, and the top of March 2024. Originally, that spike was anticipated within the fiscal 12 months prior, and it was at a comparatively decrease $78 million.
According to a note [PDF] (by way of Venture Beat) from business analyst Jeff Cohen, that is the place GTA 6 is predicted to launch.
In reality, Cohen says {that a} comparable spike in advertising and marketing spend preceded the launch of Red Dead Redemption 2. Following that sample, GTA 6 will possible be out between April 2023 and March 2024. For reference, $89 million budgeted to advertising and marketing spend is over twice that of any 12 months from now till FY2024.
“We are not sure how much we should be reading into this shift, but we would note that this disclosure accurately predicted the launch of Red Dead Redemption 2 prior to that game’s announcement,” Cohen wrote.
“Management has spoken very confidently about the pipeline over the next five years and existing live services execution has been excellent. However, the timing of the next Grand Theft Auto remains top-of-mind for investors, particularly with the stock near all-time-highs.”
GTA 6 is reportedly already in development at Rockstar, with the studio seemingly aiming for a smaller-scale game that may be constructed on over time.
Of course, that spike may be attributed to a big quantity of games popping out of Take-Two that 12 months, although that’s unlikely given how a lot cash the writer spends advertising and marketing Rockstar games particularly.
It additionally goes with out saying that this launch goal may shift but once more, however we’ll have to attend till subsequent 12 months’s submitting to seek out out if it has. And sure, that may be a decade after GTA 5.
