Okay-pop septet GOT7 launched their new single “Lullaby” on Monday (Sept. 17) — all 4 variations of it.
The boy band launched their newest music in not one or two or three languages, however in Korean, Mandarin, Spanish and English. A cool home and synth-pop hybrid, the observe bounces round between groovy verses earlier than exploding with its bass-heavy refrain, making a modern-day “Lullaby” because the group’s vocalists let unfastened with hovering belts, particularly Youngjae and Jinyoung.
During a press convention in Seoul on Monday, the group defined that they launched the quartet of variations as a nod to their worldwide fanbase, often called iGOT7 or Ahgase. “We further realized the importance and love of fans all around the world during our world tour,” said Jinyoung. “We do read comments on the Internet, but feeling the fans’ energy at the concert is completely different. We felt like we could communicate directly with fans by speaking in their languages, so we decided to record our title track in four different languages.”
The single was launched with a fantastical music video filled with magical results, like Mary Poppins-esque real-world animation and a flying automotive straight out of Harry Potter, because the members of GOT7 work together with quite a lot of scenes and worlds earlier than they arrive collectively to carry out the observe’s modern, seductive choreography.
“Lullaby” leads GOT7’s Present: YOU album, which additionally options solo tracks from every of the seven members. Prior to the album’s launch, the act launched particular person music movies for every music. Each of the seven males had a hand in writing their very own solos, and at the very least one member performed a job in each music apart from the one, which was written by the Full8loom manufacturing crew.
Present: YOU is GOT7’s third LP and their second album of 2018, following March’s Eyes on You EP. That album went to No. 2 on the World Albums chart and was accompanied by a world tour that landed the group on the Hot Tours listing for the primary time ever, after their LA present grossed $1.three million.
Watch the music video for the Korean model of “Lullaby” right here:
