Giving away GTA 5 on the Epic Store solely boosted game gross sales and GTA Online income

Not even giving the game away at no cost might decelerate GTA 5’s momentum.

Take-Two had a record-setting quarter due to its ongoing games. As a part of the writer’s earnings for Q1 of FY2021, CEO Strauss Zelnick touched on the efficiency of GTA 5 and GTA Online, which in some way proceed to set new data.

More particularly, the corporate contextualised the choice to offer the game for free on Epic Games Store for a restricted time in May. You’d suppose that giving the game away at no cost would negatively influence income, nevertheless it had the alternative impact.

In the six weeks following the promotion, GTA 5 not solely continued to promote properly, it offered extra copies than any earlier yr in the identical interval. Lifetime gross sales now stand at 135 million.

Broadly, the primary quarter noticed GTA Online set new engagement and income data. This interval is now the game’s second-best ever for the variety of new gamers because the 2013 launch, partially motivated by the EGS freebie.

Monthly lively person numbers proceed to be robust, and have been because the launch of the Diamond Casino & Resort update again in July final yr. All the best way till May 2020, the game has been setting “sequential records” in common month-to-month lively customers. Take-Two reckons GTA Online will set a brand new income document by the tip of FY2021.

GTA 5 received’t cease increasing to new platforms, because the game is coming to PS5 and Xbox Series X within the second half of subsequent yr. A standalone model of GTA Online will likely be obtainable to PlayStation Plus members throughout the first three months at no cost.


 

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