Former PlayStation exec says present AAA growth mannequin is unsustainable

Shawn Layden has known as for a return to tighter games which can be cheaper to make.

Shawn Layden, who spent 25 years at Sony, is aware of a factor or two about game growth within the AAA house. Speaking at Gamelab Live, Layden touched on the trade’s manic rush in the direction of larger and larger games that take longer and longer to make.

The veteran govt defined that AAA game manufacturing prices doubled from $80 million and $150 million over the course of this era, and noticed the same bounce within the earlier era. Layden believes that it may’t hold going like this as a result of the trade doesn’t develop its viewers sufficient to help it.

“The problem with that model is it’s just not sustainable,” stated Layden, as reported by Games Industry.

“I don’t think that, in the next generation, you can take those numbers and multiply them by two and think that you can grow. I think the industry as a whole needs to sit back and go, ‘Alright, what are we building? What’s the audience expectation? What is the best way to get our story across, and say what we need to say?”

Despite the rising prices, the game’s base worth remained the identical, which makes ballooning budgets and growth time even tougher to justify. “It’s been $59.99 since I started in this business, but the cost of games have gone up ten times,” he defined, calling it a “freak of nature.”

“If you don’t have elasticity on the price-point, but you have huge volatility on the cost line, the model becomes more difficult. I think this generation is going to see those two imperatives collide.”

Layden additionally believes that this development creates a unique downside, in that it prevents sure creators from creating a lot of these games when the expectation is that they have to be 50 or hours.

“It’s hard for every adventure game to shoot for the 50 to 60 hour gameplay milestone, because that’s gonna be so much more expensive to achieve,” he added. “And in the end you may close some interesting creators and their stories out of the market if that’s the kind of threshold they have to meet… We have to reevaluate that.”

Layden known as for the trade to contemplate returning to shorter games that don’t take as lengthy, or price as a lot, to make.

“How can we have a look at that and say: Is there one other reply? Instead of spending 5 years making an 80 hour game, what does three years and a 15 hour game appear to be? What can be the associated fee round that? Is {that a} full-throated expertise?

“Personally, as an older gamer… I might welcome a return to the 12 to 15 hour [AAA] game. I might end extra games, to begin with, and identical to a nicely edited piece of literature or a film, wanting on the self-discipline round that might give us tighter, extra compelling content material. It’s one thing I’d wish to see a return to on this enterprise.”


 

Source

Read also