Example Signs With BMG: Exclusive

Example, the multi-platinum British artist, songwriter and producer, has signed an exclusive global recording deal with BMG, Billboard can reveal.

The first release through the arrangement is Example’s new tune “Every Single Time,” due out next Friday (Sept. 3).

Featuring vocals from Lucy Lucy and production from What So Not, the single is the first lifted from Example’s forthcoming eighth studio album.

Example (real name Elliot Gleave) and his family is now based in Australia, where he struck the recording agreement with the domestic affiliate of BMG.

“I never thought I’d sign another record deal,” he says in a statement. “I’d had so many experiences over the years—many good but also many negative—that I was looking forward to being independent for the foreseeable.”

After meeting Heath Johns, BMG managing director Australia & New Zealand, and the label’s team in Sydney, “I was blown away with their ethos and their ambition,” Example recounts. “I have been given a fair deal that puts me and my team in the driving seat albeit with an incredible world class team at our disposal”.

Ahead of the BMG deal, Example joined the management roster for boutique Brisbane, Australia-based music company Call & Response, alongside U.K.-based Circle Eight.

Example is a bonafide chart star in the U.K., where he has 15 Top 40 hits, including eight Top 10s and a pair of No. 1 singles, with 2011’s “Changed The Way You Kiss Me” and “Stay Awake.”

The Brit Award and NME Award-nominated musician also boasts a U.K. No. 1 album with Playing In The Shadows, one of three Top 10 appearances, and he featured on Calvin Harris’ global hit from 2012, “We’ll Be Coming Back”.

Example joins a BMG label roster of Australian and New Zealand talent including Chet Faker, Hockey Dad, Dope Lemon, Julia Stone, Ladyhawke, Peking Duk (world ex. ANZ), Tim Minchin, Dune Rats, Winston Surfshirt, Nyxen and CHAII.

Last week, the music company announced a recording deal with Angus & Julia Stone for Australia and New Zealand, ahead of the sibling pair’s new album, Life Is Strange.

“Example is a global hitmaker, an incredible artist who has had international radio hits and delivered iconic sets on some of the biggest stages,” comments BMG’s Johns. “The whole team at BMG is incredibly excited to take this new Example music to the world.”

Example’s next LP is expected to arrive in mid-2022.