Eventbrite has introduced a brand new ticketing platform known as Eventbrite Music, which is able to mixed elements of the pre-existing Eventbrite service and mix it with options of its subsidiary firm Ticketfly, as Billboard stories. With the launch of the brand new platform, Eventbrite has additionally introduced it’s going to start phasing out the Ticketfly model earlier than shutting it down in 2019.
According to Eventbrite’s music division president, plans to transition prospects from Ticketfly to Eventbrite Music have been within the works earlier than this 12 months’s Ticketfly knowledge breach, the results of a hacking incident that left 27 million customers’ data exposed. “Where companies fall down is when they have a hodgepodge of 12 platforms and when they build an interesting feature on one of them, but the other 11 don’t get it. That’s not in our DNA,” he advised Billboard. “We always knew that we would take the finer points of Ticketfly and build them into Eventbrite.”
Last month, it was reported that Eventbrite was facing a class action lawsuit within the wake of the information breach. Ticketfly was acquired by Pandora in 2015 earlier than subsequently being bought by Eventbrite final 12 months.