“Do you keep in mind?”
As Sept. 21 approaches this Friday, Earth, Wind & Fire’s 1978 hit “September” can anticipate a lift in streaming. Last yr, the funky monitor — which asks, “Do you keep in mind the 21st night time of September?” in its groovy opening first line — noticed a 286 p.c enhance in views on YouTube in comparison with its annual each day common, marking a private greatest in each day streaming with over 797,00zero views within the 24-hour interval.
Now celebrating its 40th anniversary, the video ought to count on one other surge on prime of its over 225 million views up to now. The band is even preparing for it, teasing the unofficial vacation this week on Twitter.
Only just a few extra days now…
— Earth, Wind & Fire (@EarthWindFire) September 18, 2018
The entire month of September is usually good for the monitor, as Sept. 1 additionally sees an annual spike in views for the video — racking in 447,00zero views final yr, a 116 p.c enhance to its annual common.
Taylor Swift additionally might have lately helped increase the track’s recognition with a youthful demographic, since she launched an acoustic, banjo-laced rendition of the monitor in April as a part of the Spotify Sessions singles sequence. (Although her model modified the opening line to reference “the 28th night time of September” as an alternative.) Her cowl of the track generated a big quantity of buzz, powerful the monitor’s authentic co-writer Allee Willis was less than impressed, calling it “as torpid as a drunk turtle dozing underneath a sunflower after ingesting a bottle of Valium.”
Anyway, rejoice the approaching 21st night time of September by listening to the unique model of one of many “peppiest, happiest, hottest songs in historical past” — as Willis referred to as it — under.
