Dick Clark Productions
The iconic ritual of dunking cookies in milk is getting a major upgrade.
Following a week of anticipation, BTS has officially unveiled their global partnership with Oreo. This limited-edition release reimagines the classic sandwich cookie, introducing a unique brown-sugar pancake flavor inspired by hotteok—a beloved street food treat that played a significant role in the members’ childhoods in South Korea.
The collaboration goes beyond mere flavor innovation. To mark the group’s 13th anniversary, the cookies feature 13 exclusive, intricate embossments, with three specific designs coming together to form a heartfelt message for the ARMY.
“It is an immense honor for us to partner with such an iconic snacking brand,” the group shared. “These cookies have been a staple for us, from our childhood days to late-night studio sessions. We are thrilled to share a taste of home with the world and contribute our own chapter to the storied history of Oreo.” The collection is set to launch across more than 80 international markets.
Pre-orders for the special edition treats begin Monday, June 1, via OREO.com/UnwrapTheCollab, with a wider retail rollout following on June 8.
BTS joins a prestigious list of music icons—including Lady Gaga, Selena Gomez, and Post Malone—to receive a signature Oreo release. However, the group’s influence is evident in the packaging design, which draws inspiration from the lively, bustling atmosphere of South Korean street markets.
Starting June 8, fans can participate in a digital initiative to build the world’s largest love letter to the group. By scanning the QR code on the packaging or visiting us.OREOBTS.com, the global fanbase can share personal notes, view messages from others, and enter for a chance to win exclusive rewards.
“This partnership is rooted in shared passion,” explains Matt Foley, Oreo’s vice president of marketing. “By connecting BTS’ incredibly dedicated audience with our own, we are fostering a unique cultural moment that highlights how a legacy brand can stay at the vanguard of pop culture.”
This sweet collaboration is yet another milestone in a banner year for BTS. Following their March comeback with the record-breaking album Arirang and their ongoing world tour, the group remains a dominant force. Their success was further solidified at the American Music Awards on May 25, where they claimed top honors, including Artist of the Year, for the second time in their career.
See the official announcement from BTS below.
