BMG has acquired hip-hop/rap label RBC Records for an undisclosed quantity.
Los Angeles-based RBC is house to such artists as Chief Keef, Flippa, Waka Flocka Flame, Big L and greater than 500 label releases, together with Gucci Mane’s catalog.
Since its 2002 launch, RBC has additionally launched one-off tasks from plenty of artists, together with Tech N9ne, E-40, Run the Jewels, Goldlink, and Krayzie Bone of Bone Thugs-n-Harmony.
The deal strengthens BMG’s place within the hip-hop market following current successes from Big Ok.R.I.T. and Scarface and releases from Commission Music artists Lil Dicky, MadeinTYO and newcomer Derez De’Shon (Platinum single ‘Hardaway’).
The first tasks slated for launch underneath the deal embrace new music from Chief Keef and Flippa.
Founded by companions Brian Shafton and Ben Grossi, RBC focuses on digital advertising and marketing and distribution, additionally providing product administration, gross sales, publicity, radio and video promotion, in addition to artistic companies consulting to artists and administration. RBC’s present workforce will stay of their positions and proceed to report back to Shafton, with Shafton reporting to BMG’s EVP, Recorded Music, Tom ‘Grover’ Biery. Grossi won’t be concerned in RBC’s operation going ahead.
Zach Katz, President, Marketing & Repertoire, BMG U.S., stated in an announcement, “We have an incredible amount of admiration for what Brian has been able to build and achieve independently and are very excited about what we can now go on to grow together.”
Shafton added, “BMG respects our history, took notice of our immense growth over the past couple of years, and most importantly, are fully invested in our future…By joining forces, RBC will gain tremendous synergies that will allow us unbridled growth.”
Said Grossi, “BMG understands the intrinsic value and experience RBC brings in its more than 16-year history in the hip-hop/rap game and BMG possesses a formidable machine to complement it.”
The label acquisition is BMG’s first because it purchased Nashville’s BBR Music Group (Broken Bow Records, Wheelhouse Records, Stoney Creek Records) in February 2017. BMG’s recording operations additionally embrace Rise Records and S-Curve Records.
