Billboard Explains: Billie Eilish’s Formula for Massive Success

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Billie Eilish has become one of the biggest pop stars on the planet, morphing from a rising Soundcloud artist to an arena headliner, all while setting Grammy records and earning billions of streams. Over the past few years, the teen superstar has redefined the sound and image of mainstream music.

But what’s behind Eilish’s rapid rise to fame? How has she accomplished so much in such a short amount of time?

The latest episode of Billboard Explains focuses on how Eilish’s sound, lyrical themes, body-positive image and inherent honesty have all helped the singer-songwriter reach the A-list. As she approaches the release of her highly anticipated sophomore LP, Happer Than Ever, Eilish continues to reinvent herself, and reach even more fans.

After the video, catch up on more Billboard Explains clips and learn about the history of rap battlesnonbinary awareness in musicthe Billboard Music Awardsthe Free Britney movement, rise of K-pop in the U.S., why Taylor Swift is re-recording her first six albums, the boom of hit all-female collaborations, how Grammy nominees and winners are chosenwhy songwriters are selling their publishing catalogs, how the Super Bowl halftime show is booked and why Olivia Rodrigo’s “Drivers License” was able to shoot to No. 1 on the Hot 100.


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