Billboard and VersusGame Launch User-Generated Pop Culture Games

28.10.2021

Billboard and VersusGame are joining forces to bring music nerds a one-of-a-kind, user-generated experience with games that test their knowledge of pop culture for a chance to win prizes and monetize their trend predictions.

The partnership sees Billboard hosting bi-weekly head-to-head challenges on VersusGame, an entertainment and pop culture gaming app, where fans can vote on their favorite artists and songs and wager on who will top the charts. In previous games featuring Billboard artists and songs, VersusGame data showed that fans predicted the correct chart toppers 72 percent of the time.

Now, the games will be tailored to provide Billboard readers and music fans alike with the chance to gamify the Billboard charts and engage with today’s top artists and their songs.

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Since the launch of VersusGame in 2019, the mobile platform has gained more than 9.5 million players who profit off pop culture predictions and events through interactive games.

“We are very excited about this innovative partnership and what it brings to the VersusGame and Billboard audiences,” shared John Vitti, CEO of VersusGame. “There has never been a collaboration of this kind that provides the ability for fans to gamify the music industry. It will alter the way consumers interact with their favorite artists and songs, and will provide exciting new pop culture content, prizes and monetization opportunities to our users through on-going games and challenges.”

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Julian Holguin, president of Billboard, also shared his enthusiasm for the partnership, saying, “We’re thrilled to offer audiences new ways to interact with today’s top music and artists through our partnership with VersusGame. Our flagship charts have always played a pivotal role in highlighting what’s trending, so now we’re giving fans the ability to use the charts data and their own knowledge to predict the biggest moments in pop culture. We hope that each game will encourage them to challenge themselves and one another, while celebrating their favorite music.”

Musicians, celebrities and creators such as Jason Derulo, Josh Richards, Noah Beck and Bryce Hall will be announcing games as members of the VersusGame community over the coming weeks.

To make predictions about your favorite songs and musicians, download the app in the App Store, Google Play or at about.versusgame.com, and follow Billboard on all social media platforms.

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