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Beyoncé is making her new Adidas x Ivy Park collection kid-friendly by expanding its children’s clothing line — and now you can see the new rodeo-inspired release on her own family.
The new campaign promo released Wednesday (Aug. 11) wrangles the little ones — including Bey and husband Jay-Z‘s very own 4-year-old twins Rumi and Sir as well as their 9-year-old daughter Blue Ivy — for heart-warming cameos alongside their mom. From playing with oversize teddy bears and hay to swinging around on merry-go-round horses in their cobalt blue and lilac purple cow-print getups, Ivy Park Rodeo is shaping up to be a true family affair just as Queen Bey remembers from growing up.
The Houston-bred, fried-Snickers-and-turkey-leg-fed superstar channeled her Southern roots for Ivy Park Rodeo, Adidas x Ivy Park‘s upcoming collection, which honors the Black American cowboy heritage and harkens back to her childhood days of watching the Houston Rodeo.
“I grew up seeing artists like Selena and Frankie Beverly and Maze and today it is just as eclectic with artists like Kacey Musgraves to Mary J. Blige. I remember the trail ride, with people riding from all over to the Houston Rodeo,” Bey said in a statement to the Houston Chronicle.
She tapped R&B singer Snoh Aalegra, masked country singer Orville Peck, Houston rapper Tobe Nwigwe, and many more to model rugged-yet-chic outfits from the 60-piece denim, cow-print and rodeo-inspired collection in the first promo clip and accompanying campaign shots.
Ivy Park Rodeo will be available Aug. 19.
See Queen Bey corral the kids for her Ivy Park Rodeo Kids promo below.
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