Ben Stiller and Benson Boone Join Forces for a Quirky Instacart Super Bowl Campaign
In a surprising and charismatic collaboration, pop sensation Benson Boone and Hollywood veteran Ben Stiller have partnered with Instacart to drum up excitement for the upcoming Super Bowl. The delivery service, known for bringing everything from gourmet treats to everyday essentials directly to consumers, has enlisted the pair to lead their high-profile “Big Game” marketing push.
The campaign launched with two teaser clips that showcase the duo as a fictional European musical act. Embracing a retro aesthetic, they sport shimmering, 1970s-inspired emerald outfits with exaggerated shoulder pads. The humor centers on their sibling-like rivalry; in the first clip, the two engage in a comedic dispute over Boone’s vocal performance during an a cappella tribute to the delivery brand.
Channeling some of his most iconic comedic personas, Stiller playfully needles the “Beautiful Things” singer. “What are you, a mouse?” Stiller quips, before adopting a bizarre persona: “Instacart, I am little boy who has a mustache.”
The second teaser leans further into the “dysfunctional brothers” trope. The Zoolander star continues to mock his “younger sibling,” teasing him for his appearance and prompting a frustrated, muttered “I hate you” from Boone. The clips conclude with Stiller promising the audience a full-scale performance, though the exact nature of the show remains under wraps.
Fans can catch the full advertisement during the Super Bowl broadcast on February 8. Boone joins an elite roster of stars participating in this year’s commercial lineup, alongside figures like Sabrina Carpenter and EJAE.
This project marks Benson Boone’s debut in the Super Bowl commercial spotlight, a fitting milestone for a year that has seen him explode into global stardom. His second studio album, American Heart, reached the No. 2 spot on the Billboard 200, while his massive hit “Beautiful Things” dominated the Hot 100 throughout much of last year.
Watch the second teaser featuring the unlikely duo below:
