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After launching his “First Cafe” and “Pink Easter Egg” shoes earlier this year, Bad Bunny returns with a new version of his adidas Originals called “Bad Bunny Forum – Back to School,” Billboard has learned.
With the mission to empower individuality and encourage students to redefine and reimagine their everyday uniforms, the “Back to School” pair is a bold take on the classic court sneaker, featuring black leather, suede overlays, buckle fastening, polka-dot laces and co-branded sock-liners and outsole.
The campaign features young school students, further proving that “the rebels of today are the leaders of tomorrow,” as noted in the official statement.
A sneakerhead at heart, Bad Bunny says the perfect shoe not only defines you but also brings people together.
“Ultimately, it’s what accompanies you and adds style as you walk the path you choose to take,” he said in a statement. “Today, it feels great to create my own design with people who share the same sentiment. It feels amazing knowing that my next steps will be in my own sneakers.”
The “Bad Bunny Forum – Back to School” shoes will be available starting Aug. 17 via adidas Confirmed app, in Puerto Rico via this website, and FRSH.
See photos below:
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