Following a stint in Dancing With the Stars and a 2020 U.S. tour, Ally Brooke is tapping into her Latin side. The former Fifth Harmony member has signed a joint record deal with indie labels Duars Entertainment, founded by Eric Duars, and with AMSI, launched by entertainment attorney Simran A. Singh, becoming the first female artist signed to either company.
Brooke, who is Mexican American, is in the midst of recording her first Spanish-language album and is working with producers Luny Tunes, Dimelo Flow and Mr. NaisGai, among others. The album will also feature collabs with Latin and mainstream artists.
The San Antonio native met Singh –who also reps Daddy Yankee, Ozuna and Anuel, among others—through mutual friend Suzette Quintanilla, Selena’s sister.
Singh, who initially came onboard as her attorney, was impressed with both Brooke’s personality and her voice.
“We began working and I said, ‘What do you think about doing a Spanish album?'” says Singh. “She said she’d love to and we instantly clicked.”
Singh reached out to Duars, another longtime client and friend, and they decided to jointly sign Brooke to an unusual joint label deal instead of shopping her to another label.
“Eric and I know this business very well and we have the capital. So rather than knock on doors, we’re going to build it up ourselves,” Singh told Billboard.
Brooke is the latest mainstream female artist to record in Spanish in the past year. Selena Gomez released her first Spanish-language EP earlier this year and Camila Cabello has forayed into Spanish in singles as well.
Fans will get a first listen to Brooke’s new music during a showcase hosted by Duars Entertainment and slated to take place during Billboard Latin Music Week in Miami the week of Sept. 20 with a line-up that will also includes Rauw Alejandro. Singh says he plans to release a first single immediately after.
No stranger to the charts, Brooke has scored previous hits alongside collaborators like Tyga and Afrojack.
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