After 25 years of success working with legendary acts, Universal Music Group’s Astralwerks dance label will get a severe makeover. Since 1993, it is gained the hearts of digital music followers with releases from Kraftwerk, The Chemical Brothers, deadmau5, Fatboy Slim, Porter Robinson and extra. In 2018, it welcomes a brand new roster of expertise and a recent workers in an goal to refocus on its roots as an influential arm of the dance music group.
Toward this aim, Astralwerks General Manager Toby Andrews signed future-bass melody man Illenium and iconic Swedish duo Axwell & Ingrosso. The duo launched its single “Dancing Alone,” that includes RØMANS, by way of the label in June of this yr. The single peaked at No. 27 on the Hot Dance/Electronic Songs chart. Astralwerks constructed on that momentum with Marshmello‘s current Bastille collaboration “Happier,” presently perched at No. 46 on the Hot 100.
Behind the scenes, Astralwerks welcomes a bunch of recent workers, representing the dance music business throughout genres and space of experience, every with a adorned resume. Luke Armitage, Nick Sung and Catherine Corkery be a part of the advertising and marketing division, having labored on campaigns for artists as assorted as, amongst others, Jax Jones and Tiesto, GTA and REZZ, Whethan and Rudimental respectively. Nicole Lee, with expertise working campaigns for The Chainsmokers and Diplo, will assist lead technique.
Astralwerks promoted insider Jeremy Vuernick to go of A&R, whereas bringing on Natalie Dodge, previously of Big Beat, and Sergio Vega, from William Morris Endeavor. Joe Mortimer (Kygo, Snakehips) is known as Creative Director, with Jin Ju Lee (TMWRK) as his second.
The label celebrates the relaunch with a transfer to Los Angeles’ famed Capital constructing, a brand new brand and extra. Before 2018 lets out, Astralwerks will open its first brick and mortar document retailer, giving new merch traces a house alongside every thing from membership document releases to long-form mixes. It’s all within the hope of digging deep into the DJ world underground whereas sustaining a robust maintain on the mainstream ear.
Look for extra from the brand new Astralwerks imaginative and prescient quickly.
